How do you become a social media manager? Well, we are going to explore that question in this guide (social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service). We’ll walk you through all of the information you need to become a social media manager, and give you access to helpful resources on career progression as a social media manager and salaries in this field.
In a career as a social media manager, you’ll be able to gain professional marketing experience, which may set you up for promotion to a digital marketing position in the future. A career in social media management may also lead to a job in community management, where you would be responsible for managing an entire community, from reaching out to members on social media, to engaging the community internally.
The exact salary you can expect to earn will vary depending on the company for which you work and the location in which you live. According to Glassdoor, the average salary for a social media manager in is over $69,000, which is 25 percent above the national average; the same social media manager in would earn an average of over $51,500, which is 7 percent below the national average.
Senior social media managers can expect to earn almost on average, or if you transitioned to a role as a digital marketer you could expect to earn almost as a base salary with even more impressive job prospects. How Can You Become a Social Media Manager? There are many different paths you can take to become a social media manager, but the most common routes people take to start their career in social media management usually are one of the following:Pursue a degree in marketing, communications, business management, or a related major at a traditional college or university, Attend a short-term coding bootcamp specializing in digital marketing, Learn social media management through self-study, Each path has its own advantages and disadvantages (social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service).
Indeed, many marketers have no formal education and have taught themselves about digital marketing. And there is another option available to those who do not want to go to college: coding bootcamps. Coding bootcamps are a viable alternative to a college education where, instead of spending four years in a university, you will spend a few months learning about a specific position in the technology sector.
How to Learn Social Media Management, There’s more than one way to learn about social media management. Some social media managers attend a college or university and pursue a traditional degree in a field like marketing or business management. Others have taught themselves about social media, which can be easy considering the vast array of resources available.
Data Analysis and Analytics. Social media management is a data-driven career. You’ll use data on a frequent basis to determine the success of your campaigns, and use that information to inform new social media strategies. You should be able to understand both qualitative and quantitative data as it relates to social media, and be able to present that information to other members of an organization.
Copywriting is a key skill for all areas of marketing, but especially for social media managers. You should be able to fit in the right content in a short social media post that conveys everything relevant to the reader - some platforms like Twitter will impose character limits, so brevity is key.
Most social media managers will be given a budget that they cannot exceed. You should be able to figure out how you can spend money to optimize for engagement, whether that be on paid advertising, or social media management tools. You should also be able to figure out basic calculations such as how much money in advertising needs to be spent to acquire a customer.
Thus, you should be able to work effectively in a team environment. Business Mindset. Good social media managers are able to figure out how social media fits in with a company’s overall business strategy. This allows them to get a greater sense of a company’s voice, and invest resources in work which will help the company.
We can also help you prepare for and get accepted to one of the top digital marketing bootcamps, so you can get the training you need to succeed in your new career. Social media management is a great career to pursue with strong long-term career prospects - you can get started today!.
If you've ever liked a company on Facebook, that account is probably managed by a social media manager. In order to create and implement a social media strategy, the social media manager not only needs to understand the company they work for, but needs to have a good understanding of the industry that the company is in.